This isn't theory.
It's Embedded Experience.
Real retailers. Real manufacturers. Real structural growth inside the outdoor play industry.
This isn't theory.
Ryval
Basketball Hoops
Transforming a premium manufacturer into a national brand leader.
Playground
World
Rebuilding the digital foundation for a growing retailer and dealer network.
Built to PLay. Positioned to Lead.
Transforming a premium manufacturer into a national brand leader.
Ryval Hoops manufactures high-performance residential basketball systems designed to compete with the biggest names in the industry. The product was strong. The ambition was national. The dealer network was growing.
The website didn’t reflect any of it.
To scale with confidence, Ryval needed a digital presence that matched the quality of their product and the direction of their business.
The Challenge
The previous site was dated and strategically thin.
There was minimal product education.
No defined buyer journey.
Limited dealer visibility.
Little to no lead generation.
Specs existed — but without context or positioning. For a premium product, that’s a problem.
Instead of building confidence, the site felt generic.
Instead of supporting growth, it felt passive.
Instead of looking national, it looked small.
When you’re competing in a high-ticket, competitive category, that gap costs you.
The Strategic Shift
Ryval didn’t need louder marketing.
They needed stronger positioning.
We shifted the brand from value competitor to national contender.
From spec listing to benefit-driven education.
From static brochure to active sales engine.
The focus was simple:
Elevate the voice.
Clarify the product structure.
Guide the buyer.
Support the dealer network.
Capture the lead.
The objective wasn’t just traffic.
It was authority.
The Solution
The site was rebuilt from the ground up.
Now live.
The new digital foundation includes:
- A motion-driven homepage with integrated video
- Clear, simplified product series architecture
- Smart mega-menu navigation
- An interactive “Find Your Hoop” quiz
- Side-by-side model comparison tools
- A benefit-forward “Why Ryval” experience
- Dealer integration throughout the site
- Embedded lead capture systems
Professional photography and video now reinforce the premium positioning visually — not just verbally.
The website educates, guides, and converts while strengthening dealer value at every step.
the impact
This wasn’t cosmetic. It was Alignment.
"The new Ryval website is a solid upgrade over our old site. I really like how it presents the hoops—it's interactive, educational, and gives customers a clear launch point to make a decision. We can even use it to train new salespeople.”
Dealer Interest Increased
More qualified dealers are reaching out — not just browsing, but inquiring with intent. The right partners are seeing the brand differently.
Brand perception has strengthened
Ryval no longer feels like a product line — it feels like a contender. The positioning now matches the performance.
Internal confidence has shifted
When your website finally reflects your vision, everything changes. The team sells with more clarity, conviction, and control.
Dealer feedback has been positive
Dealers are calling out the clarity, professionalism, and elevated feel. The site makes it easier for them to trust — and to sell.
The Result
The difference wasn’t cosmetic.
It was alignment.
The Result
The difference wasn’t cosmetic. It was alignment.
Before
- Outdated design
- Minimal product education
- Generic messaging
- Passive dealer presence
- No defined buyer path
- Weak lead capture
AFter
- Bold, benefit-driven positioning
- Interactive buyer guidance
- Clear product hierarchy
- Dealer-forward structure
- Integrated lead systems
- National brand presence
From Outdated & Disconnected to
Industry-Leading Digital Authority
Playground World is an established outdoor play retailer selling premium playsets, trampolines, and basketball goals. As a generational, family-run business with a growing dealer network, they have deep community roots and strong industry credibility.
Their business had evolved. Their website had not.
The Challenge
The previous site was dated and strategically thin.
There was no ecommerce.
Online party bookings required an EXPENSIVE third-party platform.
There was no built-in lead capture.
Paid traffic had nowhere to go after the first click.
The messaging lacked direction. The experience didn’t reflect the premium brands they carried. And as their dealer network expanded, their corporate marketing was no longer setting the standard.
They weren’t just behind visually.
They were losing opportunity structurally.
The Strategic Shift
Before redesigning anything, we clarified their position and rebuilt the digital structure around how the business actually operates.
The objective was clear:
Create a website that supports premium sales, strengthens buyer confidence, and aligns with seasonal demand — while reinforcing Playground World’s leadership within their dealer network.
We structured the site around defined audience pathways, strengthened the messaging to support high-ticket decisions, and aligned the digital experience with the showroom experience.
This wasn’t about aesthetics.
It was about control.
Control of positioning.
Control of buyer education.
Control of lead flow.
The Solution
We rebuilt the site from the ground up with strategy leading every decision.
The new digital foundation includes:
- A modern, video-forward homepage that establishes authority immediately
- A robust ecommerce platform with comprehensive product education
- Integrated online booking with no external redirects
- Embedded lead capture systems
- Automated service request workflows
- Messaging aligned with premium positioning
We extended the same strategic direction across email and social marketing to ensure consistency across every touchpoint.
The website now educates buyers before they walk into the showroom — and reinforces value once they’re there.
the impact
This wasn’t a redesign. It was a strategic reset.
“AuSum Creative kept their promise to deliver a state-of-the-art website complete with even more features than we originally designed… I would recommend them to any business owner who wants to create a top-tier website that will make you stand apart from competitors and improve your profitability.”
Lead Volume Increase
Since the new website has launched, the Playground World website lead volume increased.
Clear Direction
The entire Playground World Team now operates with clear brand direction across digital, showroom, and dealer communications.
Online Presence Elevated
Most importantly, the online presence FINALLY reflects the level of business they are running.
Aligns with Business Goals
Playground World’s digital presence now supports:
- Premium positioning
- High-ticket buying confidence
- Seasonal marketing alignment
- Dealer network leadership
The Result
The difference wasn’t cosmetic.
It was structural.
The Result
The difference wasn’t cosmetic. It was structural.
Before
- Outdated design
- No ecommerce
- No lead capture
- Disconnected booking system
- Flat messaging
- No strategic alignment
AFter
Premium digital presence
Full ecommerce integration
Built-in lead systems
Integrated booking experience
Clear audience pathways
Messaging aligned with growth and authority