It’s generally a good idea to strike a balance between emailing your customers often enough to keep them informed and engaged, but not so frequently that they feel overwhelmed or annoyed by your messages. The exact frequency will depend on your business and your customers, as well as the type of content you are sending. Here are a few things to consider when determining how often to email your customers:

• Consider the type of relationship you have with your customers. If you have a close, ongoing relationship with them, you may be able to email them more frequently than if you only communicate with them occasionally.
• Think about the type of content you are sending. If you are sending newsletters or updates about your business, it might be appropriate to email your customers once a week or once a month. If you are sending promotional emails or special offers, you might email your customers more frequently, such as every few days or even daily.
• Pay attention to your customers’ preferences. Some people prefer to receive emails more often, while others prefer to receive them less frequently. You can ask your customers for their preferences, or you can use email tracking tools to see how often they open and click on your emails.

Overall, it’s a good idea to start by emailing your customers twice a month and then adjust the frequency based on their preferences and the results you see. Allowing your customers to control the frequency and content of the emails they receive from your business will offer the best results.

AuSum Creative monitors your email results and recommends interaction with your most active prospects more frequently. We can create segments and workflows for your email marketing that will increase your list performance and communicate with the prospects that want to hear from you.

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