Online marketing, emails, social media, banner ads – it’s where its at, right? Well… the numbers are telling a different story. Yes, it is important to have an online presence but should you put all of your eggs in just that basket? The answer is NO.

Offline marketing is far more effective than people realize. Direct Mail, for example, has the third highest ROI (27%) after email marketing (122%) and social media (28%) according to the Direct Marketing Association (DMA).

Developing a well-targeted audience in the offline world and providing content that is personalized and authentic, will deliver you excellent results. You can easily track these results with specific coupons, tracking phone numbers or online codes. Combine this with your online marketing efforts to increase your reach and results. Plus, if your competitors are abandoning offline marketing, they are opening up a huge opportunity for you to dominate that channel, increasing your response rate.

Need more reasons to give the good ol’ mailbox another try? Direct mail isn’t just for the older generation. According to the DMA, all age groups are interested in receiving and responding to mail. USPS Household Diary Survey found that the response rates for people between the ages of 18 – 21 doubled in 2016! Just because younger people use digital does not mean that they don’t respond to offline offers as well. Because it is a marketing channel that is less used, they are starting to prefer it.

By integrating online marketing with offline marketing you are increasing your ROI on each campaign, gaining more reach and boosting the overall effectiveness of your marketing efforts. Don’t miss out on an opportunity to connect with your market in a way your competitor has deemed out dated.

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If you’re ready to take your business to the next level, it’s time to make your brand AuSum. Contact us today to discuss your design needs and let us help you leave a lasting impression on your target market.