It’s generally a good idea to strike a balance between emailing your customers often enough to keep them informed and engaged, but not so frequently that they feel overwhelmed or annoyed by your messages. The exact frequency will depend on your business and your customers, as well as the type of content you are sending. […]
These two types of digital marketing have several things in common which can make it confusing when deciding which route to take. Each tactic is meant to re-engage a customer or prospect that has interacted in some way with your business. The difference is how that re-engagement is achieved. REMARKETING uses email marketing to re-engage your […]
The answer is YES! Millennials, also known as Gen Y, were born anywhere from the 1980’s to the early 2000’s and they are the largest population group as of 2019! PLUS this group is GROWING! Meanwhile the second largest group, Baby Boomers, is declining. Not only are millennials the largest population group, they are the […]
Online marketing, emails, social media, banner ads – it’s where its at, right? Well… the numbers are telling a different story. Yes, it is important to have an online presence but should you put all of your eggs in just that basket? The answer is NO. Offline marketing is far more effective than people realize. […]
It is always disappointing to receive a bad review, and it can easily put you on the defense. Before you respond, take a step back and think about how you as a retailer can take this opportunity to make a wrong right and give your brand a positive voice. There are a few things that […]
#WHATAREHASHTAGS? Hashtags are those words or phrases preceded by a hashtag sign (#, aka number sign or pound sign) used on social media sites like Twitter, Instagram and Facebook to help identify your messages on a specific topic. WHY SHOULD YOU CONSIDER USING HASHTAGS IN YOUR SOCIAL MEDIA POSTS? Think of a hashtag as a […]
Ahh… business has slowed a bit. What to do now? As tempting as it is to go on vacation, take a much needed break or just disappear from the market for a bit, we don’t recommend that. Continuing to engage with your customers all year long helps with brand loyalty and reminds them to plan […]
Email marketing is a great way to promote your business and help drive sales. It is important that you are actively adding new emails to your list and removing those emails that are no longer interacting with your email content. You want any new emails you add to be contacts interested in your products. The […]
We know how enticing it can be when someone offers you the perfect email list at an amazing price. It may seem too good to be true…that is because it is. We do not recommend purchasing an email list EVER. Here are 5 GOOD reasons to save your money and not buy a list. 1. […]
It is very important to pay attention to your email marketing list. Just like you nurture a prospective lead, you need to nurture and maintain your email list. With your busy schedule, this may seem like another mundane task to add to it, but a little time and attention can go a long way in […]
