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  • Our Process
  • About AuSum
  • Who We Work With
  • Industry Impact
  • Playbook
Book a Fit Call >
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How Often Should You Email: What is the Magic Number?

It’s generally a good idea to strike a balance between emailing your customers often enough to keep them informed and engaged, but not so frequently... Continue reading
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What is the Difference Between Remarketing and Retargeting?

These two types of digital marketing have several things in common which can make it confusing when deciding which route to take. Each tactic is... Continue reading
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Should You Consider How You Are Marketing to Millennials?

The answer is YES! Millennials, also known as Gen Y, were born anywhere from the 1980’s to the early 2000’s and they are the largest... Continue reading
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Is Offline Marketing A Thing Of The Past?

Online marketing, emails, social media, banner ads – it’s where its at, right? Well… the numbers are telling a different story. Yes, it is important... Continue reading
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Turn A Bad Online Review Into A Positive

It is always disappointing to receive a bad review, and it can easily put you on the defense. Before you respond, take a step back... Continue reading
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#Hashtags

#WHATAREHASHTAGS? ​Hashtags are those words or phrases preceded by a hashtag sign (#, aka number sign or pound sign) used on social media sites like... Continue reading
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Stay Relevent In The “Off-Season”

Ahh… business has slowed a bit. What to do now? As tempting as it is to go on vacation, take a much needed break or... Continue reading
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How To Organically Grow Your Email List

Email marketing is a great way to promote your business and help drive sales. It is important that you are actively adding new emails to... Continue reading
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5 Reasons You Should NOT Buy An Email List

We know how enticing it can be when someone offers you the perfect email list at an amazing price. It may seem too good to... Continue reading
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Is Your Email List Clean?

It is very important to pay attention to your email marketing list. Just like you nurture a prospective lead, you need to nurture and maintain... Continue reading

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How Often Should You Email: What is ...

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