The Power of Creative Branding When it comes to standing out in today’s competitive market, creative branding is key. Your brand is more than just a logo or a tagline; it’s the essence of your business and what sets you apart from the rest. A strong brand identity not only attracts customers but also builds […]
Why Design Matters In today’s competitive business landscape, it’s more important than ever to stand out from the crowd. One of the most effective ways to do this is through visually appealing and attention-grabbing design projects. Whether it’s your branding, email and social marketing, or print advertising, having a cohesive and eye-catching design can make […]
It’s generally a good idea to strike a balance between emailing your customers often enough to keep them informed and engaged, but not so frequently that they feel overwhelmed or annoyed by your messages. The exact frequency will depend on your business and your customers, as well as the type of content you are sending. […]
Geofencing and geotargeting are both techniques used in location-based marketing, but they are used for different purposes. Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data or other technology to create a virtual boundary around a specific location. When a device enters or leaves the […]
We all know the answer to this question because WE READ REVIEWS… Right?!? AND we make purchase decisions based on those reviews. 90% of consumers read online reviews before visiting a business or making a purchase and 88% of consumers trust those reviews. Positive reviews can have a HUGE impact on the success of your […]
These two types of digital marketing have several things in common which can make it confusing when deciding which route to take. Each tactic is meant to re-engage a customer or prospect that has interacted in some way with your business. The difference is how that re-engagement is achieved. REMARKETING uses email marketing to re-engage your […]
The answer is YES! Millennials, also known as Gen Y, were born anywhere from the 1980’s to the early 2000’s and they are the largest population group as of 2019! PLUS this group is GROWING! Meanwhile the second largest group, Baby Boomers, is declining. Not only are millennials the largest population group, they are the […]
Online marketing, emails, social media, banner ads – it’s where its at, right? Well… the numbers are telling a different story. Yes, it is important to have an online presence but should you put all of your eggs in just that basket? The answer is NO. Offline marketing is far more effective than people realize. […]
It is always disappointing to receive a bad review, and it can easily put you on the defense. Before you respond, take a step back and think about how you as a retailer can take this opportunity to make a wrong right and give your brand a positive voice. There are a few things that […]
#WHATAREHASHTAGS? Hashtags are those words or phrases preceded by a hashtag sign (#, aka number sign or pound sign) used on social media sites like Twitter, Instagram and Facebook to help identify your messages on a specific topic. WHY SHOULD YOU CONSIDER USING HASHTAGS IN YOUR SOCIAL MEDIA POSTS? Think of a hashtag as a […]