It is very important to pay attention to your email marketing list. Just like you nurture a prospective lead, you need to nurture and maintain your email list. With your busy schedule, this may seem like another mundane task to add to it, but a little time and attention can go a long way in improving your delivery results. Here are a few pointers to keeping your list up to date:

• Start by removing all hard bounces after every campaign mailing. If you send your email marketing through AuSum Creative, this is automatically done for you.

• Remove any inactive addresses that have not opened a message after 4 – 6 months. Inactive addresses would be defined by having not opened an email that you sent them in the last 4 to 6 months. We believe that the time frame can be adjusted depending on the type of product you are promoting.

• Nurture you newest opt-ins with an automated welcome email. A welcome program starts your relationship off on a strong foot and goes a long way to keeping new subscribers engaged over time.

• We recommend that you do not purchase third-party email data. If you do however choose this option, keep dates of when the email addresses were acquired to determine age and quality of the list. Also, be sure to inquire how long it has been since the list was emailed.

• Last but not least, implement an easy, accessible unsubscribe process. If an attempt to unsubscribe fails for users, they are more likely to flag you as spam on subsequent mailings they receive.

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If you’re ready to take your business to the next level, it’s time to make your brand AuSum. Contact us today to discuss your design needs and let us help you leave a lasting impression on your target market.