The answer is YES! Millennials, also known as Gen Y, were born anywhere from the 1980’s to the early 2000’s and they are the largest population group as of 2019! PLUS this group is GROWING! Meanwhile the second largest group, Baby Boomers, is declining. Not only are millennials the largest population group, they are the […]
Online marketing, emails, social media, banner ads – it’s where its at, right? Well… the numbers are telling a different story. Yes, it is important to have an online presence but should you put all of your eggs in just that basket? The answer is NO. Offline marketing is far more effective than people realize. […]
It is always disappointing to receive a bad review, and it can easily put you on the defense. Before you respond, take a step back and think about how you as a retailer can take this opportunity to make a wrong right and give your brand a positive voice. There are a few things that […]
#WHATAREHASHTAGS? Hashtags are those words or phrases preceded by a hashtag sign (#, aka number sign or pound sign) used on social media sites like Twitter, Instagram and Facebook to help identify your messages on a specific topic. WHY SHOULD YOU CONSIDER USING HASHTAGS IN YOUR SOCIAL MEDIA POSTS? Think of a hashtag as a […]
Ahh… business has slowed a bit. What to do now? As tempting as it is to go on vacation, take a much needed break or just disappear from the market for a bit, we don’t recommend that. Continuing to engage with your customers all year long helps with brand loyalty and reminds them to plan […]
Email marketing is a great way to promote your business and help drive sales. It is important that you are actively adding new emails to your list and removing those emails that are no longer interacting with your email content. You want any new emails you add to be contacts interested in your products. The […]
